A new brand identity was recently unveiled by Mojang prior to the launch of Minecraft Dungeons. Purchased by Microsoft back in 2014, Mojang has been creeping into other entertainment ventures, such as books, film, and new games. To assist with these ventures, they have adopted the Mojang Studios name.
The overall identity and execution of this concept is wonderfully delightful. Check out some of their material below, or visit: http://minecraft.net for more information regarding Minecraft and Mojang Studios.